.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in equity capital every year, have actually increased almost $360 thousand up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That downturn results from market saturation, elevated governing tensions, and also economic uncertainties.ADWEEK talked to 5 VCs that continue to invest in adtech firms, in spite of these difficulties, regarding what they are actually looking for as well as what they steer clear of. Maybe unsurprisingly, these capitalists are targeting chances in privacy-focused modern technologies and industry-specific places such as hooked up television.